Hello, I'm Apurva
For the past few years, I’ve been crafting digital experiences that are thoughtful, accessible, and deeply rooted in real human needs.
For me, design isn’t just about making things look good—it’s about understanding people and creating solutions that truly make life better.
This is my Story
Passion brought me here
I’ve always lived at the intersection of creativity and tech. As a kid, I’d bounce between sketchbooks, craft boxes, and tearing apart gadgets just to see how they worked. I was that curious friend who always asked “why”—and that mindset still drives every project I take on.
Eventually, I realized design was more than self-expression—it was a way to improve how people live, work, and connect. That led me to pursue my Master’s in Human-Computer Interaction at DePaul University (graduating June 2025), where I’ve explored everything from UX research to accessibility to product strategy.
Modern users scroll fast
I design experiences that make them
stop, explore, & stay
Make technology feel human
UX DESIGN
Clean, usable interfaces backed by real insights. I turn messy problems into wireframes, flows, and prototypes that just make sense.
PRODUCT STRATEGY
I connect user needs to business goals—guiding features, roadmaps, and priorities with clarity and focus.
AI PRODUCT DESIGN
I design AI tools that feel natural to use—translating technical complexity into friendly, trustworthy experiences.
INTERACTION DESIGN
I sweat the micro-moments. From the first tap to the final scroll, I shape every interaction to feel smooth and intuitive.
Work Experience
UX Researcher & Event Coordinator
XD Roundtable (XDR), DePaul University · Jan 2025 – Present
UX Researcher
DePaul University · Apr 2024 – Jul 2024
Researched privacy and scam-prevention features, achieving 90% task success and 80% user satisfaction. Delivered actionable insights that improved platform trust.
UX Consultant(Tech)
DePaul University · Sept 2023 – May 2024
Revamped a WCAG-compliant website, conducted usability testing, and improved SEO by 12%. Created digital assets that generated $3K in revenue and increased engagement by 18%.
UX/UI Designer
Cognizant Technology Solutions · July 2022 – Jun 2023
Designed a Cambridge dashboard that improved engagement by 8% and reduced bounce rate by 12%. Led design system development and conducted usability testing to enhance user satisfaction.
Data Analyst
Cognizant Technology Solutions · Feb 2021 – July 2022
Automated reporting systems and optimized data pipelines, reducing manual effort by 65%. Recognized with team performance awards for driving a 20% increase in project success.
UI Intern
Verzeo EduTech · Feb 2020 – Apr 2020
Led user feedback analysis and collaborated on a website redesign, improving site usability by 7% and aligning user needs with business goals through cross-functional teamwork.
