Hello, I'm Apurva
For the past few years, I’ve been crafting digital experiences that are thoughtful, accessible, and deeply rooted in real human needs.
For me, design isn’t just about making things look good—it’s about understanding people and creating solutions that truly make life better.
This is my Story
Passion brought me here
Creativity and technology have always been a part of my world. Growing up, you could find me either painting, building, or trying to figure out how gadgets worked. Asking “why” has been a constant—and it’s that same curiosity I bring to every project today.
As I grew, I realized design was more than creative expression—it was a powerful way to improve people's lives. That realization led me to pursue a Master’s in Human-Computer Interaction at DePaul University (graduating June 2025), where I’ve been diving deep into UX research, accessibility, and product design.
Now, I’m driven by a simple goal: make technology feel human—one thoughtful design at a time.
Modern users scroll fast
I design experiences that make them
stop, explore, and stay.
UI/UX DESIGN
I create clean, intuitive interfaces backed by real user insights—turning research, wireframes, and prototypes into digital experiences that are seamless, accessible, and impossible to ignore.
AI PRODUCT DESIGN
I turn complex AI systems into user-friendly, human-centered experiences. From early sketches to polished prototypes, I build products that solve real problems while pushing for ethics and trust in AI.
PRODUCT STRATEGY
I connect the dots between user needs and business goals—using research and strategic planning to drive smart design decisions, fuel innovation, and give products a competitive edge
INTERACTION
I make every click, swipe, and tap feel natural. Through rapid testing and refinement, I optimize usability and accessibility to create smooth, engaging journeys that users love.
Event Coordinator & Social Media Manager
XD Roundtable (XDR), DePaul University · Jan 2025 – Present
UX Researcher
DePaul University · Apr 2024 – Jul 2024
Researched privacy and scam-prevention features, achieving 90% task success and 80% user satisfaction. Delivered actionable insights that improved platform trust.
Tech Consultant
DePaul University · Sept 2023 – May 2024
Revamped a WCAG-compliant website, conducted usability testing, and improved SEO by 12%. Created digital assets that generated $3K in revenue and increased engagement by 18%.
UX/UI Designer
Cognizant Technology Solutions · July 2022 – Jun 2023
Designed a Cambridge dashboard that improved engagement by 8% and reduced bounce rate by 12%. Led design system development and conducted usability testing to enhance user satisfaction.
Data Analyst
Cognizant Technology Solutions · Feb 2021 – July 2022
Automated reporting systems and optimized data pipelines, reducing manual effort by 65%. Recognized with team performance awards for driving a 20% increase in project success.
UI Intern
Verzeo EduTech · Feb 2020 – Apr 2020
Led user feedback analysis and collaborated on a website redesign, improving site usability by 7% and aligning user needs with business goals through cross-functional teamwork.
