Hello, I'm Apurva
And for the past few years, I’ve been designing experiences that are thoughtful, accessible, and rooted in real human needs. For me, design is a way to understand people’s needs and create something that truly makes life better.
This is my Story
Passion brought me here
Creativity and technology have been part of my life for as long as I can remember. Growing up, I was that kid who was always painting or trying to understand how gadgets worked. Creativity came naturally, and so did asking “why”—something I’ve carried with me into every design project.
As I got older, I realized design could be a powerful tool to not just express creativity, but to make people’s lives easier. That realization led me to pursue a Master’s in Human-Computer Interaction at DePaul University (graduating June 2025), where I’ve been diving deep into UX research, accessibility, and product design.
I can help you with…
Product Design
I design intuitive, user-centered products—from early sketches to polished prototypes—that solve real problems and create meaningful impact.
UX Research & Strategy
Conducting user interviews, usability testing, card sorting, and data synthesis to inform design decisions and align with user needs. Structuring content through sitemap testing, card sorting, and navigation design to improve findability and user flow.
Web & Dashboard Design
Designing responsive interfaces, optimizing user flows, and ensuring accessibility across platforms for seamless user experiences.
Design Systems & Prototyping
Building scalable design systems and interactive prototypes using tools like Figma, Framer, and Lottie to bring ideas to life.
Experience
UX Researcher
DePaul University · Apr 2024 – Jul 2024
Researched privacy and scam-prevention features, achieving 90% task success and 80% user satisfaction. Delivered actionable insights that improved platform trust.
Tech Consultant
DePaul University · Sept 2023 – May 2024
Revamped a WCAG-compliant website, conducted usability testing, and improved SEO by 12%. Created digital assets that generated $3K in revenue and increased engagement by 18%.
UX/UI Designer
Cognizant Technology Solutions · Oct 2022 – Jun 2023
Designed a Cambridge dashboard that improved engagement by 8% and reduced bounce rate by 12%. Led design system development and conducted usability testing to enhance user satisfaction.
Data Analyst
Cognizant Technology Solutions · Feb 2021 – Oct 2022
Automated reporting systems and optimized data pipelines, reducing manual effort by 65%. Recognized with team performance awards for driving a 20% increase in project success.
