OVERVIEW
Process
I started by brainstorming fun and quirky ways to present the soda. The key idea was to emphasize both the sweetness and health benefits of OLIPOP.
Concept Development
I started by developing a theme for each flavor, connecting the sweetness, freshness, and classic taste to each variant.
Designing Elements
Using Photoshop, I designed product imagery and background elements like fruit slices and splashes, creating a cohesive, colorful look for each product.
Animation
Canva was used to animate the transitions and the movement of elements such as apples falling, root beer splashing, and lemons spinning.