OVERVIEW
Objective
Showcase Aditi Deepak’s expertise and credentials through a user-friendly, accessible website.
Highlight the unique selling proposition (USP) of offering personalized Pilates classes tailored to individual needs.
Reflect Aditi’s strong teaching style and growing client base by providing engaging content and easy-to-navigate class booking.
Strategic Value
Movement Kraft’s website highlights Aditi Deepak’s mission to offer holistic prenatal care through personalized Fletcher Pilates. It showcases her expertise and teaching style, emphasizing the physical and mental benefits of prenatal Pilates. The site provides a seamless user experience with tailored class recommendations, easy booking, and helpful content for expectant mothers.
Outcomes
Highlights Aditi’s credentials, building trust with users seeking prenatal guidance.
Offers tailored class recommendations (private, duet, group) to meet individual prenatal needs.
Provides a blog and FAQ section with helpful prenatal fitness advice to support moms.
The Challenge
01
Addressing the diverse needs of soon-to-be moms by providing accessible and safe prenatal Pilates solutions.
02
Highlighting Aditi’s unique approach to personalized Fletcher Pilates to communicate the USP effectively.
How might we help Aditi build a user-friendly website for Movement Kraft, prioritizing features that support holistic recovery and prenatal care?
Research
Understanding the Market Landscape
Our competitive analysis focused on evaluating similar Pilates platforms to identify their features, strengths, and gaps. This helps us understand how they serve their target users and what opportunities exist in the market.
Key Takeaways
01
Aura Pilates stands out with tailored programs for specific fitness goals, unlike platforms offering general classes.
02
Only Your Body Pilates offers prenatal guidance, highlighting a market opportunity for expectant mothers.
03
No platform emphasizes mental wellness support, presenting an opportunity for a holistic approach.
04
All platforms provide flexible options for online and in-person classes, meeting user convenience needs.
It seems we have a new visitor on our website.
Meet Julie, a Soon-to-Be Mom
Julie's doctor recommended Pilates as a safe and effective way for her to stay active during pregnancy.
Julie wants safe exercises for her and her baby, with a program offering expert prenatal fitness guidance.
Ideation
From Insight to Ideas
After ideation and brainstorming on user concerns to prioritize features
Let’s help Julie by…
Visual design
Find an approachable fitness class?
Julie discovers a free complimentary call!
Julie explores the FAQ section, finding answers to her questions, and stumbles upon our blog, where she discovers an article tailored for pregnant women .
Now Julie can embark on her
Pilates Journey
Lessons Learned
Retrospective
01
Personal growth in leadership
Throughout this project, I experienced significant growth in my leadership abilities. Leading the team through the development of Movement Kraft, especially within the fast-paced environment of a hackathon, honed my skills in decision-making, collaboration, and time management.
02
Time Management in High-Pressure Situations
Working within a hackathon’s limited time frame taught me how to prioritize essential features without compromising quality, ensuring the project remained on track.
03
Time Constraints
The limited timeframe of the hackathon (24hrs) required us to balance speed and quality, leading to tough decisions about which features to include in the final version and which to deprioritize.
04
Technical Limitations
While we had ambitious ideas for features such as interactive prenatal education tools, we faced limitations in developing them due to time and resource constraints, forcing us to streamline the platform for an MVP (minimum viable product).